MODELCO    

ModelCo is a cult beauty brand based in Sydney, Australia and is the creation of former model agent Shelley Barrett ModelCo creates premium beauty products that are quick-fix, multi-purpose and unique. The formulations, applications & packaging are revolutionary and of a premium quality. Each product cleverly combines cutting-edge creativity and technical innovation. 

So how did ModelCo start? Director, Shelley Barrett, had been running a successful modelling agency for 10 years and over the course of time she would hear countless stories, ideas and dreams from her models and stylists about products they wished were on the market but weren’t available. Shelley listened, saw the potential for a thriving business and went straight into production formulating innovative products that larger companies weren’t providing. 

ModelCo then developed their signature ‘pink’ identity, high-voltage glamour packaging and with brand essence of WOW has gone on to create innovative beauty products inspired by models, celebrity and the everyday women’s need for unique, dual-purpose cosmetics.

Today ModelCo has become a cult beauty brand that resonates with a modern woman, providing chic and sophisticated must-have beauty products. ModelCo’s edge transcends what’s new into what’s next, with products that deliver what they promise.

Available exclusively on the Northshore of Boston at Rouge Cosmetics.